Maria Paula REYES

Experience:

Paula Reyes has over five years of experience in the real estate sector and a strong academic background in marketing, including a specialization at Harvard. She brings a strategic, global, and innovative perspective to Valords.
Her career has developed across communication, event planning, and digital strategy — fields that have given her a deep understanding of the value of experience and how to convey it with authenticity.

At Valords Barcelona, she leads the Marketing & Communication department with a clear purpose: to ensure that every client feels the experience is as unique as the property they visit. She firmly believes that true luxury is not only found in materials or views, but in how each story is lived and told.

Her approach blends creativity, determination, and a natural sensitivity to human connection. Every detail matters — not only to build a strong brand, but to create genuine relationships with the people who trust Valords.

An experience that marked her…
She once visited a property while it was for sale, and some time later returned to film a feature because the owners were relocating. Seeing the home transformed moved her deeply: every corner reflected the identity of those who had lived there. Beyond the quality of the renovation, what struck her most was witnessing how a space had truly become a home. Being part of that process once again reminded her that real estate is not only about marketing properties — it’s about telling life stories.

The first thing she notices when discovering a place
The energy. Some places speak to you right away — they create a connection without a single word. For her, that first impression says it all.

What the team finds remarkable about her
Her creativity, determination, and ability to connect with people. Her high standards and constant drive for innovation bring energy and vision to every project. She consistently brings a fresh, strategic, and deeply human perspective.