What Does Luxury Mean Today?
For years, luxury real estate was synonymous with grandeur: marble finishes, smart home technology, infinity pools, imposing facades, and oversized spaces. But that traditional image no longer fully reflects what today’s high-end buyers are truly seeking.
In 2025, luxury is evolving. It’s becoming quieter, more sensorial, more human. And we see this clearly in every visit, every client, every conversation we have at Valords.
Quality of Life Over Material Excess
According to the Global Luxury Real Estate Report 2025, published by Coldwell Banker and Knight Frank, 51% of luxury property buyers in Europe consider quality of life the most important factor when choosing their next home.
What’s striking is not that they seek comfort — that’s a given — but how they define it today:
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True silence
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Open views and natural light
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Private green spaces
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Disconnection without isolation
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Warm, livable environments
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Spaces with personality, not just spectacle
Luxury Is the Freedom to Slow Down
After years of fast-paced living, hyperconnectivity, and constant exposure, many high-net-worth individuals have reassessed their priorities. Today, luxury means having time, working from home without stress, living close to the sea, or enjoying space for the family — without giving up privacy.
Data That Supports the Shift
Several key data points back up this shift in mindset:
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According to Knight Frank, 44% of global luxury buyers now prioritise privacy over property size or technology.
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In Spain, Idealista Data reports that searches for homes with gardens or terraces have increased by 27% since 2020, and the trend continues to rise in 2025.
This isn’t just a trend — it’s a deep redefinition of how we want to live.
Homes With Soul, Not Just Value
At VALORDS, we firmly believe that true luxury isn’t about appearances — it’s about the experience of living. It’s that sense of calm as you walk through the door. The light entering the room at just the right time. The silence that gives you space to think. The kind of beauty that never feels tiring.
That’s why we curate properties that don’t just meet technical standards — they create emotional connection. Spaces that make you feel at home, even when you weren’t looking.
Conclusion: Living Well Is the New Luxury
The premium real estate market is undergoing a quiet transformation — one that places people above product, well-being above opulence, and turns each home into an emotional space, not just a functional one.
In 2025, luxury means being able to choose how you live.
And at VALORDS, we’re here to help you find that place.
Ready to Discover What New Luxury Feels Like?
We help you find more than a property, we guide you toward a more conscious life that truly reflects who you are.
Contact us here and let us help you find the property you’ve been dreaming of.
